his industry first, virtual reality experience, takes an individual through intricate uses of each part of a car and showcases, through an immersive experience, how carbon black can make a difference to the solutions it is part of. The virtual showroom aims to be a one-stop shop experience for the entire value chain of carbon black solutions.
Speaking about this launch, John Davidson, Chief Sales and Marketing Officer, Birla Carbon, said, “All around us, the pace of change has accelerated in recent years. The adoption of digital tools has been fast, representing an opportunity to do things better. As part of our innovation journey, we identified a need to easily help people find carbon black information in its many application spaces.” He further added, “At Birla Carbon, we are committed to being knowledge partners. We work hard on innovations that bring sustainable and value-added experiences to our value chains. This virtual showroom is one such endeavor. This showroom will go into the depths of an automotive vehicle and drill down to the specific applications and benefits of carbon black. Exploring the various parts of the showroom will give you an engaging experience in understanding key components in which carbon black is effectively used.”
The launch will mark Birla Carbon’s foray into digital innovation to share knowledge, experiential access to learnings, and understanding of carbon black solutions based on end application needs.
The virtual showroom consists of six categories – Mechanical Rubber Goods (MRG), Coatings, Inks, Niche, Plastics, and Tires. Each category provides further information about the true value of carbon black in these applications. It provides details on their performance attributes, benefits, and alternate solutions.