Geoff Freeman has been President appointed and CEO at US Travel Association (USTA) in Washington

The next chapter of the US Travel Association will be led by Geoff Freeman, a proven association leader who has a track record of building talented teams and delivering game-changing results for varied industries. He re-joins the US Travel Association after nearly a decade of association leadership—first as president and CEO of the American Gaming Association and as the current president and CEO of the Consumer Brands Association. He will join US Travel on September 1.

Over the past 20 years, Freeman has built an approach to association leadership that is centered around industry unity and transformational change. In his previous leadership role at US Travel, Freeman’s strategic work led to the industry’s signature bipartisan legislative victory establishing the Travel Promotion Act of 2009 and creating Brand USA. Other accomplishments included leading the industry effort behind the creation of TSA PreCheck and establishing the Meetings Mean Business Coalition.

As CEO of the American Gaming Association from 2013 to 2018, Freeman led an industry-wide campaign to legalize sports betting and expanded the organization’s membership to include tribal gaming entities. As CEO of the Consumer Brands Association, he galvanized industry support behind a transformation strategy: defining a new brand identity, growing membership, strengthening the organization’s leadership team and re-establishing the association as a Washington, DC powerhouse.

Freeman succeeds Roger Dow, who is stepping down following a 17-year tenure as leader of the organization.

A native of Port Washington, Wisconsin, Freeman is a graduate of the University of California, Berkeley.

The nationwide search to identify the association’s next president and CEO was guided by a nine-member Search Committee representative of core segments of the travel industry, led by Duffy and supported by Heidrick & Struggles.

US Travel Association (USTA)

US Travel Association
Washington, District of Columbia
United States

Senior Management Washington District of Columbia United States

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